At Level 2 our shop is open for you on thursdays, fridays and saturdays. On sundays you can find us at The Hamilton Farmers Market. YEY!

The Blog


Plastic attack

Posted by Anni April 13, 2018 in Personal

Today our three year old came up to me with his plastic doll, stating that he would want to slice her open. Slightly surprised by these plans I enquired about his reasoning for such undertaking. Answer:’ Wanna see if there...
Continue reading »


Octoberfest in Auckland

Posted by Anni November 02, 2016 in Personal, Products

Octoberfest in Auckland

Our small team headed up to Auckland a couple of weekends ago in order to cater for smart RV’s Octoberfest, which doubles up as their open day. These guys sell the best European motorhomes you can find in NZ, and...
Continue reading »


Bread under extinction

Posted by Anni September 14, 2016 in Personal, Products

Bread under extinction

In Germany we have a saying - not a very charming one, I admit - it goes : “ As dumb as bread “ and obviously refers to the lack of neurological activity in bread. It does not take into...
Continue reading »


Because it's worth it

Posted by Annika August 14, 2016 in Personal, Products

Because it's worth it

I have been asked this question some times now and I believe it needs clarification… “So why does your bread cost so much?” - “That’s because it’s worth so much!” It actually is as simple as this.
Continue reading »


We like it slow

Posted by Annika March 16, 2016 in Personal, Products

We like it slow

We appreciate fast and efficient workers, so please don’t get the wrong idea. We strongly believe though that we need to dial back to SLOW in many other ways. Here is to what we have written on our awesome freeset...
Continue reading »



Auswandern easy peasy

Posted by Annika December 23, 2015 in Personal

Auswandern easy peasy

Immer wieder ueberrollt mich die Fragenflut: "Und wie lange seid ihr schon hier? Warum denn gerade Waihi? Und wie ging das mit dem Einwandern? Kann man einfach so eine Baeckerei eroeffnen?"
Continue reading »


freeset Tees in Waihi

Posted by Annika December 10, 2015 in Products

freeset Tees in Waihi

our new Tees have arrived from Kolkata, India. Women, who once were trapped in the Sex trade have been given the chance to change their destiny around and towards freedom. They are working for freeset, producing jute bags and T-shirts from...
Continue reading »


Baking with Rose petals

Posted by Annika November 30, 2015 in Products

Baking with Rose petals

Oh yummm!! Everyone who has spent some time in Germany around the Christmas season surely would have tasted it, the traditional Christmas Stollen. The British have their Christmas Fruit cake, the Portuguese their Bolo Rei and we make Stollen.
Continue reading »


The Sausage Revolution

Posted by Annika November 11, 2015 in Products

The Sausage Revolution

Last week on Monday, WHO's department for cancer research stated in their latest press release: "Processed meat was classified as carcinogenic to humans (Group 1), based on sufficient evidence in humans that the consumption of processed meat causes colorectal cancer."...
Continue reading »


We have made it!

Posted by Annika October 30, 2015 in Personal

We have made it!

In our first few weeks of trading people were ringing the Surfshop next door to us trying to get hold of us to order bread or make a lunch booking - no internet presence whatsoever from our side. I guess...
Continue reading »